El Ultimo Tour
del mundo:
The goal of this project was to create a set of promotional items for a new single or tour for an artist of our choosing.
Project ········ Promo
Medium ········· Print/Screen Based
Published ······ October 2022
Language ······· English/Spanish
Puerto Rican musician Bad Bunny has risen to stardom quickly, making him the face of reggaeton. He’s rocked the Latino and American music industries, shattering world records. He announced his world tour, “El Ultimo Tour Del Mundo,” early 2022. In tune with the highly anticipated tour, I decided to go back and create promotional pieces to advertise this awaited tour after covid.
Promo Rationale:
In approaching the design of the promotional items, I went for the concept of the album and tour being “El Ultimo Tour Del Mundo,” a.k.a “The Last Tour of The World.” Being this, I created an apocalyptic enviroment for Bad Bunny’s tour truck and eventually Bad Bunny himself to live within as the big announcement approached. The color palette resembling rich apocalyptic reds and oranges that coincide with Bad Bunny’s passion and need to perform this tour for his fans. In additon, the colors tie back to the environment itself being in a state of disarray and darkness, almost as if living in the underworld.
Promo Application:
The social media promo was approached from the perspective of anticipation, not showing Bad Bunny until the last instagram story promotional post. This anticipation was conceived by having the tour truck emerging from a burning apocalyptic town to create the feeling of Bad Bunny coming to your town amid apocalyptic times (literally with covid and figuratively with the content of his songs). A progression shows the environment more revealing a pathway on a crumbling road to capture this emphasis on him making his way despite any obstacle to perform this tour. The final promo story reveals Bad Bunny in the choas creating hype to purchase tickets to the event. The tour poster captures the the pose of the last piece paired with more details on tour dates for fans to keep as a reminder.
