MENTAL MATCH:
Conceive, name, and design an identity system
for a conference/ convention/festival.
Project ········ Conference Identity
Medium ········· Print/Digital/Merch
Published ······ September - December 2021
Language ······· English
The goal of this conference is to further the discussion surrounding mental health in connection to athletes. Conversations would be had with world class athletes willing to discuss their experiences and journeys in reference to the topic. Sport psychologist would also be there to discuss from a more professional perspective. The conference would be open to any athlete/person who wants to better understand the impact that mental health has on athletes and the sports world overall.
Rationale:
The identity logo was a progression of letterform to lockup combinations created which led to the final solution.The goal was to create a form that combined both Ms from the title, Mental Match. The reasoning for this was to have these aspects interact and interlock with each other as it relates to the conference, shwing how mental health closely impacts and connects with sports/athletes. The lines resembling plays like those coaches show on clipboards in a geometric structure that pairs with the letterforms. The color palette capturing athlete’s connections to color when thinking about sports.
Application:
When approaching the identity applications such as brochure and merchandise, the purpose of the conference was kept in mind. In creating the brochure and merchandise objects the visual languages of sport and mental health were considered to create a range of dynamic applications with the identity that connected all pieces together all while living seperately.
