Ino’s Commercial Tires:
This project required the redesign, development, and application of a company branding on a range of collateral items.
Project ········ Branding
Medium ········· Print/ Screen Based
Published ······ October 2022
Language ······· English
Ino’s Commercial Tires LLC (est. 2013) is a family owned and operated commercial tire repair and sales business. For Ino it’s simple, the business is all about him and tires, nothing more, nothing less. He wanted the redesign to capture his simple straighforward nature. In this branding and design, the essence of Ino was captured in thinking of practical representations and applications for the logo.
Brand Rationale:
When designing the website, the idea was to capture an archival feeling while having the site still be highly interactive. As the material had to be self created, the idea of illustration came right to mind. Each jersey was illustrated to resemble the real jersey itself. The color palette capturing the US Soccer colorways with a hint of gold to tie to the gold standard mentality of US Soccer. To create dimensionality to the site and interactivity different versions of a carousel concept were utilized for videos and the jerseys. To better distinguish the jerseys for the viewers they were seperated methodically into home, away, and other. To make it even more distinguishable for viewers in a short atttention span era the jerseys were further split into years created to give a more direct look and choice to facilitate interactions. Typography was kept standard and legible to make viewing the site easy and non strenuous while keeping the titles to theme with a font reminiscent of the sport.
Brand Application:
The purpose of establishing the rationale was to facilitate application throughout the website. In turn, through color palette, typography, and illustration, the system used throughout was established and applied accordingly.
